Are you a multichannel retailer? One reason for stretching to selling in various channels is to enhance your profitability and productivity. However, the current state of your business may not be as expected. Your productivity may be low or unsatisfactory. Also, instead of gaining customers, you are experiencing a downfall. Now, you are wondering what the hell you are going through and possibly you are on the verge of giving up. Worry no more. You might have read through different resources with the aim of finding the best advice on enhancing your multichannel productivity. But here are the three little-known ways of boosting your multichannel selling productivity:
Offering seamless customer experience
Customer experience is the key driver of sales in your virtual and physical selling platforms. The treatment you provide current and potential customers determines your productivity levels. Great expertise means more sales that interpret to more productivity and profitability. Similarly, if your customers experience poor services or treatment, their chances or coming back for more service will be limited.
Hence, you need to ensure there is uniformity on your customer experience across all selling points. Also, you need to put in place tools and features that will make customers develop a desire for more services whenever they visit any of your channels. This way, you will boost your productivity.
Use automation where possible
Automation is shaping the modern business. With the rise of artificial intelligence, doing business is now an easy task. As a multichannel retailer, you need to utilize the innovations to enhance your productivity. For instance, you can automate your ordering process. This will ensure easy order fulfillment without confusing which platform a customer ordered through or the item they purchased. Also, you can apply robots’ innovations through engaging chatbots in your chat rooms and social media platforms. This approach will enable you to drive more sales through serving a large number of customers simultaneously.
Evaluate your competitors
While you might be having more selling channels than your competitors, it is possible that you are losing your customers to them. This occurrence may be an indication of an adaption of a new trend in your niche you might not be having an idea about. For you to remain competitive and boost your productivity, it is advisable to peep through your competitors’ multichannel retailing strategies. However, you should not copy them. Instead, you should use them as your pointers to develop a competitive plan that will enhance your productivity and sales.
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— CedCommerce (@cedcommerce) 29 de mayo de 2018