Succeeding in business calls for a solid strategy. The strategy must enable you to take your products and services to where the customers are found. Particular, in the modern era of digitization, multichannel selling is a sensible idea. One of the places you need to transform into selling points is your social media. The social platforms are offering an opportunity for businesses to interact with their customers and market their products.
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Facebook is the largest social media. As a multichannel retailer, you might not have an idea of incorporating Facebook as one of your selling channels. But do you know you are losing out? Here are three reasons why Facebook should be part of your selling platform:
Power of numbers
Business profitability lies in your ability to convince a large number of customers and make them purchase your offers. To attract them, you must focus on where they can be found. Also, you need to use the social approach to win their favor. Facebook meets the two conditions. The platform is the largest social media with more than 4 billion users. The number is growing on daily basis. With these facts, it is evident that your chances of making a sale are high compared with other online marketplaces and selling platforms.
Affordable promotion and marketing
As you know, marketing is the backbone of any success in business. You must invest your cash in promoting your products for you to reach your desired objectives. At times, this can be a cost-consuming affair, particularly for startup businesses. However, focus on Facebook as one of your multichannel retailing platforms can enable you to save on the marketing costs. First, you can promote your products for free through sharing it on the groups and pages. And second, you can opt for the Facebook ads to help you focus on particular customer cluster. Through these approaches, you will save more on your marketing budgets.
Opportunity to learn customers behavior and preferences
Social media pages like Facebook are the platforms that offer customers a chance to air their thoughts about their lives and feelings on particular products. In an era of making informed purchasing decisions, customers will always give their opinion on the quality of your products and services on their Facebook pages.
In this regard, you can quickly know where you are going wrong on your products and which component you need to add or adjust to them. Hence, using Facebook as one of your multichannel selling points offers you an opportunity to learn about the customer’s preferences and behavior which is critical in enhancing your services.
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Grocery retailer space is sooooo dope rn: Lidl going digital, Ocado’s Smart Platform being adopted by global retailers (who are shifting to digital), M&S stores closing. I feel like next level VALUE PROPOSITION is #DATA + multichannel retailing + digital marketing + innovation
— harmony (@harmonymarsh) 20 de mayo de 2018